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Tag: healthcare

Patient Engagement and Digital Strategy During a Pandemic

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In this episode of This Week In Health Tech, Jimmy and Vik are joined by Alan Shoebridge, Director of Marketing for Salinas Valley Memorial Health System. The trio discuss implementing digital strategy during the current pandemic.

Here is what they discussed:

  • “We started the podcast because we wanted a better way to get the message out.”
    • With the rising number of cases, Alan and SVMH created a podcast to get the word out on COVID-19. The trio discuss why cases are rising and what needs to be done to slow it down.
  • “What are some of the strategies that healthcare providers can implement to inform the general public about the pandemic?
    • Jimmy asks Alan what providers are doing to put patients minds at ease. Alan elaborates on strategies that hospitals have implemented, including working together to deliver one strong message.
  •  “Let’s talk how you pivoted your digital strategy now that COVID is here.”
    • COVID has definitely accelerated digital transformation in the health space. Alan elaborates on pre-COVID digital strategies vs digital strategies today. Some challenges that Alan talks about include accessibility, in particular with different languages and differences in tech comfortability.
  • “What are your thoughts on the marketing and information being sent out during this time?”
    • Alan describes what good marketing and strategy looks like when dealing with patient engagement. Vik adds on that mobile services are one area that providers can shift their strategy towards.

Listen to the full episode:

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Salina Valley Health Care System:

https://www.svmh.com/

COVID-19 Tech Trends

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In this episode of This Week In Health Tech, Vik and Jimmy go over the Top COVID-19 Health Tech trends.

Here is what they discussed:

  • “Are health systems going to say: You know what, employees working from home is a good thing.”
    • Jimmy asks Vik about the longevity on people working from home and if there is a financial benefit for employees to work from home.
  • “It seems like diagnostic testing is going beyond COVID-19.”
    • Vik questions if real-time diagnostic testing will gain traction and expand beyond COVID-19 testing. Jimmy talks about how drive-thru testing is a more convenient approach and .
  • “Automation will lead to more jobs, especially in tech.”
    • Vik agrees that automation is a trend that will continue into the future. As Vik stated, humans are very good at adapting. Jimmy agrees with Vik’s assessment on automation, but has reserves concerning robots taking peoples jobs.
  • “Telehealth has increased over 1000%.”
    • Telehealth is something that health providers have been trying to implement for a little while, and COVID has certainly accelerated that process. Vik believes that the use of virtual visits and Telehealth can only grow and is definitely a trend that is here to stay. Jimmy, however, still believes in the value of in-person appointments.
  • “Data-sharing is good, especially for research, and I hope it’s a trend that stays.”
    • The duo discuss the applications of data-sharing. Vik believes there is a lot of importance in data-collaboration. Jimmy brings up his main concern over data-sharing, privacy.

Listen to the full episode:


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COVID-19 Tracing Apps

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Listen to our episode of This Week In Health Tech where Vik and Jimmy discuss tracing apps and the degree that they can be used for COVID-19:

Here is what they discussed:

  • Apple and Google’s new COVID-19 tracing app and how it relates to privacy.
  • How API’s can be used for the tracing apps.
  • Jimmy points out why he is wary of tracing apps, mainly related to privacy concerns.
  • The benefits of using a tracing app, especially for trying to re-open the economy. Vik goes over some reassurances when its comes to privacy concerns.

Listen to the full episode:


Click below for more information regarding Tido’s test automation packages:

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Click below to learn more about Tido’s Digital Packages:

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Click below to learn more about Tido’s Integration Packages:

Tido’s Integration Packages