In this episode of This Week In Health Tech, Jimmy and Vik are joined by Alan Shoebridge, Director of Marketing for Salinas Valley Memorial Health System. The trio discuss implementing digital strategy during the current pandemic.
Here is what they discussed:
- “We started the podcast because we wanted a better way to get the message out.”
- With the rising number of cases, Alan and SVMH created a podcast to get the word out on COVID-19. The trio discuss why cases are rising and what needs to be done to slow it down.
- “What are some of the strategies that healthcare providers can implement to inform the general public about the pandemic?
- Jimmy asks Alan what providers are doing to put patients minds at ease. Alan elaborates on strategies that hospitals have implemented, including working together to deliver one strong message.
- “Let’s talk how you pivoted your digital strategy now that COVID is here.”
- COVID has definitely accelerated digital transformation in the health space. Alan elaborates on pre-COVID digital strategies vs digital strategies today. Some challenges that Alan talks about include accessibility, in particular with different languages and differences in tech comfortability.
- “What are your thoughts on the marketing and information being sent out during this time?”
- Alan describes what good marketing and strategy looks like when dealing with patient engagement. Vik adds on that mobile services are one area that providers can shift their strategy towards.
Listen to the full episode:
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